Efrat Fenigson, a chief marketing officer and human rights activist from Tel Aviv, Israel, candidly speaks to Sonia about how 'Covid' has been marketed, as if it were a brand, by world governments and the mainstream media. She talks about the general protest movement in Israel and how it evolved from anti-corruption to anti-lockdown/green-pass demonstrations. She gives insight into the psychological state of fear that many Israelis are accustomed to living under making them compliant in obeying the draconian Covid rules and to not question the mass vaccine rollout.