⁣NVIC's “No Forced Vaccination” message is being displayed in Times Square on the 48 by 60 foot digital screen at 1500 Broadway and W. 43rd Street; in Philadelphia on the Pennsylvania Turnpike bridge leading west toward Children’s Hospital of Philadelphia (CHOP) and also on southbound I-95; and in New Jersey on both the high traffic East Brunswick I-95 exit northbound to New York City, as well as on Rt. 22 west approaching the headquarters of Merck & Co. The total weekly reach of NVIC’s message is 12 million people.