⁣Former US president Donald Trump is launching a new media company with its own social media platform.

The announcement came nine months after he was expelled from many social media channels for his alleged role in inciting a deadly insurrection at the US Capitol.

Mr Trump says his goal in launching the Trump Media & Technology Group and its TRUTH Social app is to create a rival to the Big Tech companies that have shut him out and denied him the megaphone that was paramount to his national rise.